Even after having run out of money, I still splurged for the popchips bag I saw on the shelf at Target. Apparently frying a chip is too unhealthy, and baked chips? Too boring, according to the bag that is. I knew with all that talk, I’d be getting something a little different.
The bag is too small, too light. It’s 3oz for nearly the same price of any other bag of chips. To contrast that, a box of Pepperidge Farm crackers near the same price point is about 8oz. It needs another 35% to feel right for the $3 range. The texture of these chips is a lot of fun. The taste is decent. Not crazy delicious, although I can only speak for the salt & pepper version. I’m wishing I got the salt and vinegar version to try.

According to the popchips website, “we found a way to pop all the flavor in while keeping fake stuff and more than half the fat of fried chips out. Thanks to the magic of popped.”
Men’s Health magazine calls them the best potato chip. As I read the hype I can’t help but get a little annoyed. Too much too soon I think. Feels like a marketing campaign with one of the big players behind it. But I don’t know. The domain is registered by Sonora Mills, which looks wholesome enough. I’m probably just imagining things, right? It’s probably not a conspiracy, just another high priced organic snack. Hopefully.
The chip is decent, it’s a good addition but not very memorable. When I first had salt and pepper popcorn or pita chips, I had to tell some people. This one, I’m not running next door to share. (There’s not enough left in the bag!) I’d be pleased to see the right size bag in a snack machine or a bowl at a party, but let’s not get ridiculous and pretend it’s a game-changer. I’ll try to get around to more flavors to provide more description, but the thing is, I’m not all that thrilled to buy it again either. That’s my point. They need to make the size more worth the money, because the texture isn’t selling it. If I want a healthier snack, it ain’t a chip. I could easily pass these by. They’re good, but their flavors are like everyone else’s. I’m thinking in a year or so, they’ll push the limits with a few different tastes that suit the texture.
If you want a different texture than chips and boring flavors I suggest one of the many flavors of mini rice cakes.
I keep Dove Almond Chocolates in the house and always on the list. Popchips, not so much. I don’t regret the purchase, but I don’t have much emotion over them. Add %35-%40 more and you’ll have something here that you’ll pull away snackers from the competition. They are definitely on the right track here. My rating is 7.5 out of 10. And the answer is no, I don’t have a consistent rating system.